Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/317078286?client_source=feed&format=rss
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Thursday, July 4, 2013
Wednesday, July 3, 2013
Court: No class-action status in Google book case
NEW YORK (AP) ? Google Inc. got a friendly ruling Monday from a federal appeals panel that stripped a group representing authors of class-action status as the search engine defends itself against claims that its plan to create the world's largest digital library will violate copyrights.
The 2nd U.S. Circuit Court of Appeals said it was too early for authors to be considered as a group in a lawsuit brought against the Mountain View, Calif.-based company by the Authors Guild.
A three-judge panel of the Manhattan court said a judge presiding over the 8-year-old case must consider fair use issues before deciding whether to consider authors as a class. A judge last year granted class-action status to the Authors Guild, which is seeking $750 in damages for each copyrighted book Google copied. Google has said such a payout would cost the company more than $3 billion.
The appeals court said Google's argument that the Authors Guild and other plaintiffs cannot fairly represent the interests of hundreds of thousands of authors because some of the authors will benefit from Google's digital library "may carry some force."
It also said a consideration first by a trial-level judge of Google's claims that it can fairly use snippets of longer works without violating copyrights "will necessarily inform and perhaps moot our analysis of many class certification issues."
The court also said neither side will be harmed by a delay in deciding whether the Authors Guild can represent all writers.
So far, Google has copied more than 20 million books. The appeals panel that heard arguments earlier this year seemed reluctant to get in the way of the plans. One judge said it would be a "huge advantage" for many authors while another said it would have "enormous societal benefit."
A lawyer for the Authors Guild told the judges earlier this year that there was only a "very remote" possibility that the lawsuit would derail Google's library. He said the aim of the lawsuit was to make sure authors are properly compensated.
The appeals panel noted in its ruling Monday that any further appeal in the case should be assigned to the same appeals judges.
Lawyers on both sides did not immediately respond to messages seeking comment.
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The Tiger and the Cicada
In the homes and organizations of the powerful one finds the totems of predators. The Bohemian Grove bows to the owl spirit of Moloch. Both the USA and the Nazis took the eagle. Warmongers are "hawkish." Mao Zedong had a rotten mouth because "the tiger never brushes his teeth." Predatory affiliation is a very frequent sign of psychopathy.Source: http://feedproxy.google.com/~r/Techcrunch/~3/j80JC6fND1E/
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Analysis: Investors buy into software-defined networks, will customers follow?
By Sayantani Ghosh
(Reuters) - As Superstorm Sandy bore down on the East coast last year, companies with data centers in its path needed another location fast. But moving computer servers is tricky, and usually planned over days or weeks.
Enter a new technology: software-defined networking, or SDN. Such urgent data moves could now be done within a few hours.
Investors, including some of the world's biggest technology companies, are buying into the start-ups behind SDN, a technology that allows users to substitute some of the most complex hardware functions in server switches with software.
SDN is still relatively small, generating around $300 million in annual business in a $30 billion networking industry. Customers are not yet sure how to make the most of its flexibility.
But established operators such as IBM Corp, Cisco Systems Inc and Microsoft Corp are starting to pursue a technology that market research firm IDC says could generate annual revenue of $3.7 billion within just three years.
Cloud software maker VMware Inc made its move last July, snapping up Nicira Inc for $1.05 billion. Cisco, Oracle Corp and Juniper Networks Inc have also bought SDN companies in the last year.
Private-equity firms have backed companies such as Embrane and Plexxi, while Intel Corp and Goldman Sachs have invested in Big Switch Networks.
SDN allows the control functions of data-center switches to be run separately from the servers they manage, allowing much more flexibility in the control of computer networks.
"For 30 years we've sold the physical box and the software, and the vendors don't allow you to buy one without the other," said John Vrionis, partner at venture capital firm Lightspeed Venture Partners, which is backing Embrane and Plexxi and is a former investor in Nicira.
With SDN only coming of age in the last two to three years, standards vary between vendors, holding back large customers who don't want to be tied to one supplier. But the entry of the big players has brought a determined drive for a common standard.
Cisco is most tied to hardware networking equipment, putting its business most at risk from SDN, but analysts say it is keen to dominate this technology too.
"There will be other vendors, but I think Cisco will be the main beneficiary for the next couple of years," said Justin White, an investment analyst at T. Rowe Price. The firm is Cisco's sixth-largest shareholder.
"For enterprises, the most logical approach is probably to stick with someone like Cisco."
CALLING MOM
SDN is expected to allow companies to build networks that need less human intervention and are easier to modify and update.
"People want to automate their solutions," said Lauren Cooney, Cisco's senior director of software strategy.
"They want to automate the ability to create, for example, policy for different sets of users so that they don't have to go back in and be running around and setting that manually."
Mother's Day is an example cited by Gartner analyst Akshay Sharma to describe the benefits of SDN.
Currently, phone carriers have to deploy equipment that sits idle most of the year to handle spikes such as the one day a year when everyone wants to call their Mom.
"What if you could elastically tune the network that prioritizes all those voice calls?" said Sharma.
Using SDN, that capacity can be more easily redeployed to other uses on less heavy call days.
Experts agree that SDN has yet to take off. Sharma sees it passing a tipping point by 2015, and most agree the next 12 months are crucial as the industry works on common standards.
Cisco, IBM and some other companies, including Juniper Networks and Citrix Systems Inc, have come together to form a standards consortium called OpenDayLight.
CONFUSION FACTOR
"One of the main challenges that enterprises have in being able to adopt software-defined networking more fully is that they are confused," said Embrane Chief Executive Dante Malagrino.
Malagrino said his firm, rather than supporting a wider standard, was working with each customer to meet its needs without disrupting existing technology.
Malagrino, an ex-Cisco employee, set up Embrane in 2009 and has raised $27 million from two rounds of fundraising. He said the company was receiving a lot of venture capital interest and would possibly raise more funds in the next 12 months.
The competing SDN systems mean that some investors have held back, waiting to see which players come out on top.
"It definitely looks like SDN is interesting, but it's a few years away from being mature enough for corporations to adopt it," said Rich Parower, manager of the Columbia Seligman Global Technology Fund.
Customers, too, are still unsure how to capture SDN's benefits. A third of participants in a recent Cisco survey said that "they've seen an actual SDN deployment as often as they've seen Bigfoot, Elvis or the Loch Ness Monster".
Source: http://news.yahoo.com/analysis-investors-buy-software-defined-networks-customers-150615740.html
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MoMA's New Playground Is Woven From the Bones of 3,000 Skateboards
Every year, MoMA PS1 gives a young architect $85k to build an experimental party pavilion?read: a shading device for events?in the gravely courtyard of its Queens arm. This weekend, the museum unveiled this year's space: A 30-foot-tall wall fabricated out of scraps from an Ithaca skateboard factory.
MoMA's Young Architects Program has been around for 14 years, and it?s incurred equal amounts of praise and criticism. On the one hand, the program gives ?young" architects a chance to build radical things. On the other hand, its curators typically choose proposals that will clearly cost more than the $85,000 budget?meaning that applicants who stick within the budget are often passed over for wilder, more expensive schemes.
Partywall, as this year?s installation is called, is a pun on ?partiwall,? a term describing the wall shared between two buildings. In this case, there are none; the steel framed wall slices through empty air, terminating at the ground floor in a v-shaped frame, where giant PVC balloons filled with water anchor the whole thing to the ground. The main defining feature is its facade, which is woven from 3,000 ?bones? and ?blanks,? the waste product of skateboard manufacturing. The Ithaca-based architects behind Partywall, Coda, collaborated with local sustainable skateboard company, Comet, to source the scraps.
Of course, trucking 3,000 pieces of wood from Ithaca to Queens seems like it would cancel out whatever environmental savings were incurred by using discarded waste material. I got in touch with Caroline O?Donnell, the Ireland-born founding principal of Coda, to find out?and as she explained, the process of using the discarded wood ended up being incredibly complicated.
?We had to prefabricate the 3,000 skateboard bones into 150 panels,? she said. ?We had volunteers work at what we called ?Skateboard Saturdays,? every Saturday since January. Construction on site in five weeks would not have been possible otherwise.? What?s more, it was faster to use leftover scraps from longboards, rather than regular skateboards, and the type they needed are only made in Ithaca and San Francisco. So what began as a way to reuse waste evolved into a much more complicated fabrication process, turning a conceptual flourish into a months-long fabrication marathon. But working through issues like this are the whole point of YAP. It?s a learning process. Building things is a complicated undertaking.
Check out Partywall for yourself during one of this summer's Warm Up series. [MoMA PS1; Images courtesy of MoMA and Charles Roussel]
Images by Charles Roussel via Designboom.
Construction images courtesy Zachary Tyler Newton via ArchDaily.
Source: http://gizmodo.com/momas-new-playground-is-woven-from-the-bones-of-3-000-612292733
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Banner Ads Are Back from the Dead - WordStream
Banner ads are largely seen these days as fossils from the internet?s dinosaur period, back when blinking text was cool and Angelfire sites were all the rage.
Such online billboard ads have long been considered deceased, dead, and buried, with few mourners grieving the demise of web banner ads. However, a new breed of banner ad has evolved and is on the rise thanks to Google, and they?re hungry for blood (or clicks. Whichever is easier).
Today we?re looking at the horrific past of banner ads, their new and improved counterpart, and how you can make banner ads work for you!
Everyone?s (Least) Favorite Ad: Why Most Banner Ads Stink
?Just like the Trail of Tears, slavery, and parachute pants, banner ads are an ugly part of our history. They?ve generally been seen as a public nuisance and hideous to boot. Once commonplace, their popularity dive-bombed in 2008, with most users saying good riddance!
As Brian Morrissey of Digiday notes, ?The banner ad is now 18 years old. It has become a symbol of all that?s wrong with online advertising. It is more often than not devoid of creativity; it stands out as an intruder on webpages; and it is mostly ignored by readers.?
Harsh words, but not untrue! A couple years ago Solve Media did a report showing just how ghastly click-through rates for web banner ads are. Turns out you?re a LOT more likely to accomplish any number of amazing feats than you are to click a website banner ad. In fact, you?re:
- 31.25 times more likely to win a prize in the Mega Millions
- 87.8 times more likely to apply to Harvard and get in
- 12.5 times more likely to sign up for and complete NAVY SEAL training
- 475.28 times more likely to survive a plane crash
- 279.64 times more likely to climb Mount Everest
Welp, time to break out those hiking shoes! Despite these dismal CTRs, some claim that even those run-of-the-mill website banner ads can serve a valuable purpose for advertisers.
Is There More to Banner Ads Than CTR?
These days, standard banners get somewhere around a 0.3% CTR, and while that?s pretty darn terrible, one has to look past CTR to see the big picture.
Many simply want to know, do banner ads work? The answer isn?t so simple, and takes more into account than just CTRs. With internet banner ads, impressions can be nearly as valuable as clicks ? they may not be gold, but bronze is still valuable! Marketing Profs reminds us to heed PEAR ? Potential Eyeball and Retention. Some banner ads aren?t even designed to get clicked; they are essentially there for branding purposes. Even mosquitos have a purpose in the grand design of advertising.
While some online users claim they ignore all online ads completely, the truth is that we humans aren?t as good at voluntarily blinding ourselves as we think. If a bright, colorful banner appears on your screen, you?ll look at it, and while it may have no affect today, days, months, or even years later it may become relevant.
Maybe you don?t need a new laptop today, but when an ad for that slick new MacBook Air appears on your favorite blog, you may think ?Wow, that looks great! I?d love to get my hands on one of those.? A few months later your buddy drinks a few too many Twisted Teas and accidentally pours one all over your computer! Before you know it, you?re mulling over what new laptop to buy and what comes to mind, but that MacBook Air!
While PEAR is a metric that can?t be ignored, it?s incredibly difficult to measure how a banner ads affects click-less assets like brand awareness, and with internet banner ads as a whole being largely ugly and irritating, it?s no surprise banner ads of ages past have such a bad reputation.
Google Gives the Banner Ad a Much Needed Makeover
While old-school banner ads have lost favor in our new online ad age, Google?s new banner ad system, the Google Display Network, gives the banner ad its comeback.
What makes the Google Display Network better than the previous generation of banner ads? A few things, the major one being remarketing.
If you?re not familiar with remarketing, it?s easier to explain it in practice: You?re visiting a beer hobby site, looking for some classic German beer steins to add to your impressive collection. Suddenly you get a call from your friend wanting to know the movie times for Fast and Furious 9, which you two are seeing tonight. You click over to the Regal Cinema website to check the movie time, and after hanging up with your pal, you forget all about the steins. As you click around the web, you see a display banner ad that looks familiar ? it?s an ad for those German beer steins you were looking at earlier! Oh man, you totally forgot about those! You click the ad, finish your purchase, and everyone is all smiles.
How is it done? A little cookie hops onto your browser when you visit a site with a remarketing campaign set up. If you navigate away from the page, it might toss up some display banner ads around the Google?s banner ad network, aka the Display Network, trying to get you back to that original product page you were visiting.
Remarketing ads perform drastically better than classic banner ads, with higher CTRs and conversions ? up to 36 times higher. Why the increase? Classic banner ads are aligned with interruption marketing; they throw an ad in front users and hope for the best. This technique has been the foundation of most historical advertising, relying on obstructing a user?s natural flow to promote a message. In order to get attention, interruption marketing is often forceful, loud, obnoxious, and strives to be shocking in order to demand attention.
However, remarketing changes all that, transforming interruption marketing into inbound marketing. Inbound marketing tries to merge itself with a user?s natural, organic flow by offering helpful content or something you?ve already shown interest in. Remarketing banner ads are inbound marketing; they don?t scream out the same proclamation to all users ? instead, they offer a tailored, targeted, and intent-based ad experience that speaks to each individual user.
Remarketing banner ads may look similar to banner ads of the past, but they?re truly a whole new breed. They are more effective banner ads that are better for users and advertisers.
Google Display Makes it Easy to Craft the Best Banner Ads
Online banner ads are also improving as Google makes it easier for advertisers to craft good banner ads. In efforts to get even more people on the Google Display Network boat, Google offers many tools and resources to help advertisers create banner ads with ease.
AdWords provides help with banner ad design, offering a large range of various banner ad sizes, templates, and tips on banner ad best practices so all advertisers can make great banner ads.
You don?t have to set up all your banner ads for remarketing campaigns, but we recommend putting in the effort to experiment with remarketing. Advertisers are usually shocked by the hefty conversion rates for remarketing campaigns ? give it a try!
Banner Ads Are Back & Better Than Ever!
This new generation of improved banner ads means great things for advertisers, especially considering the popularity of images these days. Pinterest is a great example, showing the insatiable hunger users have for image-based content. Some of the most popular Pinterest images feature a single colorful image with a simple line of text that could easily be mistaken for a good banner ad.?
Lock your doors, hide your kids, the banner ad is back and better than ever! The Google Display Network?s remarketing capabilities are bringing the banner ad into a new and glorious era.
Source: http://www.wordstream.com/blog/ws/2013/07/01/banner-ads
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